If You Go Social, You Need to Play

May 30

If You Go Social, You Need to Play

Recently I interviewed Rick Morgan, Vice President, New Media with Aartrijk, a branding company based in Virginia. Rick and I have discussed over the last year or so the impact of social media in the insurance industry. I wanted to get his input on the progress the industry has made during the last year and what new technology he saw as making an impact in the industry in which we both worked. We discussed Foursquare, video streaming, and video blogs. But something more basic yet insightful struck me the most in my discussion with Rick. He said when it comes to business: “If you’re going to establish a presence on Facebook, etc., and you ignore your clients, then you’re not being social. You’ll fail.”

How true. What’s the point of establishing a fan page, a presence, if you’re not going to participate, respond, engage? Setting up your toys in the sandbox and walking away doesn’t make sense. And even for those of us who have set up Facebook page or Twitter account on a personal level but seldom engage… what’s the point if you’re not going to work it? How many of you feel you need to get involved in social networking but don’t really want to play?

Leave a Reply